The review of the Audiovisual Media Services Directive

Today’s European Union (EU) agenda on audiovisual goods and services is dominated by the review of the Audiovisual Media Services Directive (AVMSD). The new AVMSD – proposed by the European Commission in May 2016 – aims at setting governance norms for the audiovisual media services in the profoundly changing digital context. The article’s scope is, hence, to analyze why and how non-state actors such as digital and communication companies and associations, as well as organizations of culture professionals, deal with the governance of the audiovisual media sector and with the appropriate mechanisms regulating the sector in the digital context.