‘Same, same, but different’

The political programmes drafted by the political parties at European level are reputed consensual and unappealing, just like their designers, and as such are marginalised. We argue that Euromanifestos nevertheless constitute a dynamic material, and a relevant indicator of the structuring of the European political space. Using computer-based discourse analysis, this article examines how the politicisation of the European political sphere is given to see in the 2014 manifestos published by the 13 registered Europarties ahead of the European elections. Results show that although sharing a discursive space, each Europarty mobilizes this space in a peculiar manner, leading to a plurality of European projects.